Hivestack this week announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group.
Pan Fei, CEO of BlueFocus Media, said “I am very happy to be partnering with Hivestack, the leading global programmatic digital out of home (pDOOH) platform in the market. We are excited to take a step into this innovative industry, which offers many opportunities to expand and elevate our current use of digital out of home (DOOH). This new partnership will be beneficial to both sides, with Hivestack providing Chinese brands access to a global inventory and improved data capabilities, which will in turn, bring Chinese brands to international audiences”.
The partnership will enable Chinese brands to plan, activate and measure digital out of home campaigns programmatically via the Hivestack demand side platform (DSP) from within China to outside China and all over the world, to further empower their international expansion, target new global audiences and drive greater ROI.
The partnership between Hivestack and BlueFocus Media combines the strengths of both companies – the quality of BlueFocus Media’s clients omnichannel marketing business and the power and scale of Hivestack’s programmatic DOOH technology and it’s access to premium DOOH screens globally.
Brands that work with BlueFocus Media can now access the entire global network of DOOH screen inventory available via the Hivestack Demand-Side Platform (DSP) in more than 25 markets around the world.
Troy Yang, Managing Director of North Asia, told us “BlueFocus Media is an important player in the local market and has incredible insights and understanding of the needs of Chinese brands. They are also clear about the challenges Chinese brands are facing in terms of the limits to overseas advertising. Hivestack is perfectly-positioned to take on these challenges thanks to the talent of our international team and our expanding global footprint spanning over 25 markets. I look forward to working with BlueFocus Media to bring the benefits of programmatic DOOH to enable Chinese brands to reach their target audiences with more precision globally, at scale.”
Since its launch in China in January 2021, Hivestack has integrated with four of the major media owners including most recently, XinChao Media. BlueFocus Media is now the leading Chinese media agency to integrate into the Hivestack DSP’s firewall-compliant technology. By utilizing programmatic DOOH, brands in China can now access Hivestack’s global inventory in the market and across the globe, in order to drive audience targeting for Chinese brands anywhere in the world.
As a subsidiary brand of BLUE Focus media under BLUE Focus group, Tomato Interactive is an overseas online integrated marketing provider focusing on “technology, resources, services and creativity” and integrated marketing provider based on overseas KOL. With hundreds of thousands of high-quality online celebrity databases around the world, it provides customers with data-oriented celebrity marketing solutions, localized content creativity and implementation, and one-stop integrated marketing services.
The Ministry of New Media are holding their AdTECH: OOH – Singapore Conference at Marina Bay Sands on Wednesday March 30, 2022.
The event is being chaired by local industry veteran Ron Graham, Managing Director, Media On The Go Pte Ltd.
Registration is open and can be found here.
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