Havas Group announced today that it has taken a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia.
Frontier Australia was founded in 1998 by Neil Hoar, and, through the efforts of Hoar and his partners Steven King and Dan O’Brien, Frontier Australia has become the leading full-service performance marketing agency in Australia and has developed a reputation for delivering impactful, measurable and scalable business outcomes for its clients.
Over the past 20 years, Frontier Australia has been continually innovating and improving the way they utilise data and insights to develop campaign solutions for their clients. By leveraging both online and offline media alongside bespoke creative solutions, they have been successfully delivering for local clients including Finder.com.au, Temple & Webster, Global Shop Direct and BlueBet, as well as EPN international clients including Norton/Lifelock and Noom.
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
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