AV technology pioneer Peerless-AV has announced that Charlotte Farrell has joined the UK Professional Sales team as Regional Sales Manager, South. She brings significant channel account management experience within large distribution houses responsible for vendor relations, understanding product portfolios and managing a mix of key customers alongside new business accounts.
Keith Dutch, Managing Director – EMEA, Peerless-AV told us “Having held roles at Midwich Group and Exertis UK, before her most recent client development role at Neilson Brandbank, Charlotte has the AV experience and customer contacts required to hit the ground running. She joins a successful and growing team in the UK and EMEA and with her industry knowledge, personable style of account management and enthusiasm we expect great things from her.”
In her new role as Regional Sales Manager, South UK, Charlotte will manage reseller accounts in the region, acting as a one-stop point of contact throughout the sales process and will also provide support within the distribution channel, and with OEM partners to ensure outstanding customer service.
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