Russ Curry, Ministry of New Media
Edison Interactive has announced that Vistar Media is integrating with its platform. The partnership will allow marketers to target golf enthusiasts by utilizing the interactive screens on Shark Experience presented by Verizon, Vistar Media will provide programmatic access to thousands of golf cars across the U.S.
With exclusive advertising placements throughout, the Shark Experience presented by Verizon platform gives marketers access to a valuable and sought-after demographic in a previously untouched digital out-of-home environment. Averaging 4.5 hours per round with 60% of the time spent in-car, golfers have played more than 11 million rounds on the platform which is expected to deliver more than 4 billion impressions in 2022.
Arnie Rivera, Director of Supply Sales, Vistar Media said “It’s exciting to see new formats emerge into the DOOH space. The inventory provided by Shark Experience provides programmatic buyers a new way to reach a sophisticated audience. There’s no better way for DOOH to communicate directly with golfers than through this seamless platform that actually enhances the experience on the course.”
Vistar Media’s programmatic ecosystem includes a demand-side platform (DSP), supply-side platform (SSP) and digital signage software (ad server and content management system), all integrated together to enable data-driven, automated and measurable DOOH transactions.
Jeremy Ostermiller, CEO and co-founder, Edison Interactive
said “The integration with Vistar Media greatly strengthens Shark Experience’s ability to marry content and ad experiences, delivering messages in a manner that resonates with golfers. The platform has opened up an entirely new opportunity in digital out-of-home, giving marketers unique access to a premier demographic. This partnership brings the best of both worlds together, a premium connected device experience and unparalleled advertising.”
This partnership will complement the transactions currently driven by Captivate, the exclusive third-party sales representative for Shark Experience ad inventory.
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