Meaningful Mentorships Accelerate Success

Russ Curry, Ministry of New Media

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced that it will hold its first 2022 WE.DOOH (Women’s Empowerment in Digital Out of Home) interactive workshop on March 24, at 11am ET.

DPAA’s WE.DOOH program is a series of webinars, seminars, and networking events, designed to advance gender equality. The actionable workshop on March 24 looks at the critical role mentors play in supporting growth, career pathways, navigating office politics, problem-solving and more. The session will give attendees a roadmap on how to structure mentor/mentee relationships and provide an early look at DPAA’s new mentoring program.

Barry Frey, President & CEO of DPAA told us “DPAA’s WE.DOOH program has been a big success, have been well attended and provide tools that can be used immediately. The mentorship program will continue foster the great connections made by this program and take it to the next level.”

The session will be led by Jennifer Willey, CEO of Wet Cement and DPAA’s subject matter expert and will feature an introduction by Maureen McCloskey, Managing Director, Kinetic Worldwide and member of the WE.DOOH advisory board.

This DPAA WE.DOOH event is open is open to DPAA Members. For further information on this session, please contact Ajay.durani@dpaaglobal.com.


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