Russ Curry, Ministry of New Media
Edison Interactive this week announced that it has integrated with the Hivestack Supply-Side Platform.
Hivestack’s SSP partners, such as omnichannel demand-supply platforms (DSP) and Hivestack’s own DSP, will now be able to target the highly valuable golfing demographic on thousands of connected golf car screens through Shark Experience presented by Verizon.
Jeremy Ostermiller, CEO and co-founder, Edison Interactive said “Our partnership with the Hivestack SSP opens up the ability for more companies to deliver messages in a manner that resonates with golfers. Historically, technology has been slow to integrate with the game of golf. Many technologies, such as mobile devices and cameras, were initially not welcome on courses. Shark Experience has opened up an entirely new opportunity in digital out-of-home, giving marketers unique access to a valuable demographic. We are incredibly proud to be delivering more value to golfers and advertisers alike through our technology.”
Hivestack, the world’s largest independent programmatic DOOH ad tech company, will be instrumental in driving advertising sales to the platform along with Captivate, the exclusive third-party sales representative for Shark Experience ad inventory.
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