Hisense has opened its first branded store in the Middle East at the new Dubai Hills Mall shopping and lifestyle destination, marking a strategic milestone in the technology leader’s regional expansion initiatives.
The landmark opening was attended by regional leadership and representatives from from Dubai Department of Economy & Tourism (DET), including Shaikha Ahmad Al Bishri – Director of Business Excellence Department and Ahmad Hassan Al Zaabi – Director of the Consumer Protection Department.
The new store features Hisense’s complete range of smart consumer electronics and home appliance products, including numerous top of the range models of TV’s, Laser TV’s, Refrigerators, Washing Machines, Dishwashers, Microwaves, as well as the newest mobile and smartphone range. The store’s product line-up also includes an assortment of home and kitchen appliances under the brand ‘Gorenje’ – the European homeware manufacturer that was acquired by Hisense in back in 2018.
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Hisense has ambitious plans to elevate its brand awareness across the region, with the most recent FIFA World Cup 2022 Official Sponsorship the latest in a raft of global sporting collaborations, including the UEFA Euro 2016 and 2020, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, Germany’s FC Schalke 04, FIFA World Cup 2018 and Paris Saint-Germain (PSG).
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