Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the exclusive contract to represent Atlantic Aviation’s media assets in their private aviation terminals across North America.
Tim Bannon, Chief Operating Officer of Atlantic Aviation, stated: “Atlantic is looking forward to the opportunities that JCDecaux, the premier outdoor advertising company, will bring to Atlantic.“
At launch on April 1st, 2022, the new program will feature JCDecaux Elite network in 30 private aviation airports in the top 10 markets including New York, Los Angeles, Chicago, and Miami, as well as exclusive destinations around the U.S. like Palm Beach, Aspen and Las Vegas. Additional digital locations are also planned in the first 12 months of operation. In total, JCDecaux Elite network will be rolled out in 80 Atlantic Aviation airports for advertising, sponsorship, and experiential opportunities.
Global, national, and regional brands will be able to access the Elitnetwork of bespoke digital screens powered by JCDecaux’s proprietary booking, scheduling, and diagnostic platform.
Alan Sullivan, Co-CEO of JCDecaux North America, told us “We are delighted to join forces with Atlantic Aviation who represents state-of-the-art private aviation. Their facilities, customers and staff provide the perfect combination for advertisers trying to reach premium and business audiences in a qualitative environment. As demand for private aviation has recorded a rebound in 2021, we are excited to work with Atlantic Aviation to develop existing and new opportunities to help brands reach these audiences in the right mindset and in the right locations.”
In addition to the digital network targeting the growing demand for this elite private jet audience, JCDecaux will manage all sponsorship and experiential opportunities at Atlantic Aviation’s facilities.
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