Russ Curry, Ministry of New Media
Route, the audience research body for the out-of-home advertising industry, has appointed Newsworks’ Denise Turner as CEO.
She will join in July from Newsworks, where she has been director of research and insight since 2015. Denise replaces Robert Ray, the CEO of Route since 2020, who is retiring.
Denise is known for having a deep expertise in media research, having previously held roles as chief insight officer at Havas Media Group and head of research at Starcom. She is also a fellow of the IPA.
The appointment decision was led by Katherine Almond, chair of Route, Justin Cochrane, chair of OOH marketing body Outsmart, and Alistair MacCallum, chair of the IPAO, the IPA’s group of OOH specialists.
Route is underwritten by the industry, including specialist media agencies, Kinetic Worldwide, MediaCom Outdoor, Posterscope, Rapport Worldwide and Talon Outdoor. The media owner guarantors are Clear Channel Outdoor, JCDecaux and Global.
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