Adrian J Cotterill, Editor-in-Chief
Spotted in Miami this week is this campaign for blockchain company Algorand running on Swiftmile’s Broadsign based digital out of home network, integrated into their pioneering micromobility charging infrastructure and technology installations.
Back in June 2021, Swiftmile deployed a network of charging hubs throughout downtown Miami in high-visibility sites managed by the Miami Parking Authority.
See also campaigns running on Outfront Media’s bus shelters.
Swiftmile’s VP DOOH Joel Martin is presenting ‘Changing the Landscape of Charging’ at the AdTECH: OOH – Miami Conference on Wednesday April 20.
The Miami conference, the first for the organisers, the Ministry of New Media, being held outside of New York / New York Digital Signage Week is chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik. She has put together a superb agenda with a distinct Latin America flavour. The event kicks off in the afternoon with a keynote from Place Exchange’s CEO Ari Buchalter whose company recently announced a partnership with Clear Channel Outdoor Latin America.
Registration is open and can be found here.
See a video interview here with Stephanie Gutnik on what conference attendees can expect.
See also our video interview here with The Neuron’s Nic Coston on why Miami (and LA) are good choices for out of home and AdTECH conferences in North America.
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