Thomas Kim has joined Shopper as Head of Data and Insights. Thomas previously managed Data and Insights at Tonic Media Network and Audience Intelligence at APN Outdoor.
Karissa Fletcher, Shopper’s Chief of Marketing told us “We are delighted to have Thomas join our team as Head of Data and Insights. Bringing more than 10 years’ experience in audience intelligence, Thomas will expand our data partnerships and enrich our understanding of our customer behaviour to better connect Australians. When marketers invest in retail out-of-home they drive greater engagement with shoppers in a buying mindset. Campaign success is built on our deep understanding of customers demographics, brand preferences and purchasing habits. Shopper’s survey capability in real-time delivers rich behavourial and attitudinal intelligence at the point where audiences turn into customers.”
With a solid record of delivering market insights and research capability in fast-paced media environments, he brings a deep understanding of the importance of data to make the complex simple when buying media.
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