Russ Curry, Ministry of New Media
Omnicom Media Group has launched a programmatic marketplace for point-of-purchase screens in the US, encompassing approximately 80,000 screens nationwide.
OMG’s Outdoor Media Group negotiated deals for inventory from retail vendors and networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, NRS Digital Media, Screenverse, Starlite, Velocity and Volta.
OMG North America Chief Activation Officer Megan Pagliuca was quoted as saying “We’re bringing the benefits of programmatic to the rapidly growing, highly effective and uniquely measurable environment of point-of-purchase screens. The positive impact will be seen at all stages of investment, from planning to content development to activation and measurement.”
We understand that inventory available via the new marketplace will be incorporated into a database within Omnicom’s demand-side data operating system Omni and activated within the Omni open orchestration platform that underpins all Omnicom agencies.
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