DailyDOOH

Soofa, a long time provider of solar-powered smart city technology and digital signage, which has spectacularly failed to grow has now ‘partnered’ with InSite Street Media, a leader in street-level media and college campus signage, to offer advertising on Soofa’s assets in Atlanta, GA.

InSite Street Media will be the exclusive advertising sales partner for Soofa’s 35 Atlanta metro Soofa Signs.

Sandra Richter, Co- Founder of Soofa said “As we continue to scale, partnerships like this are critical to maintaining regional, relevant content for the communities that rely on our Signs for up-to-date, hyperlocal information. I’m excited about the potential for residents and visitors to discover nearby events, local news, and real-time transit as they go about their day or sit near one of the 15,000 bus shelters and benches InSite operates,”.

The City of Atlanta was an early adopter of Soofa technology, and Soofa Signs can now be found throughout active communities like Downtown Atlanta, Centennial Park District, South Downtown, Old Fourth Ward, Fayetteville, Powder Springs and Sugar Hill. Advertisers can reach these audiences with ads on the digital, solar-powered, EInk screen measuring 25” x 25” on one side or by custom-branding the entire Sign with a vinyl wrap.

Keith D. Thompson, President & Chief Executive Officer of InSite Street Media told us “We are thrilled to partner with Soofa,” commented “They are an exceedingly smart team with a sleek, environmentally-sustainable, smart-city solution. We look forward to growing our partnership beyond Atlanta with Sandra and the Soofa team.”

InSite Street Media operates transit shelters in Cobb and Gwinnett Counties, transit benches in Gwinnett and bus advertising on CobbLinc, the public transit system connecting residents of Cobb County and commuters to Downtown Atlanta.