Russ Curry, Ministry of New Media
Talon has announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer.
He joins Talon America from Cooler Screens where he served in the same role. He is responsible for leading new client development, revenue growth, go-to-market development and execution, and marketing in North America. Chris is based in Talon America’s New York City headquarters.
Jim Wilson, CEO of Talon America said “Talon America is entering an accelerated growth phase in delivering data-led OOH creative, planning, buying, and proprietary technologies to advertisers. As we continue to scale the business to its next level to better serve national, regional, and local brands and agencies, Chris brings an impressive track record in leading high performing OOH, media, and technology revenue teams. I’m confident he will be a tremendous asset as we deliver on our mission to be the partner of choice for a comprehensive set of OOH services and solutions.”
An established sales leader, Chris brings over 20 years of successful business development and consultative revenue leadership in OOH advertising, media, and technology services. As Chief Revenue Officer of Cooler Screens, he led the sales organization for the largest digital in-store network start-up in the U.S., where he developed the go-to-market strategy and multi-channel partnerships with OOH specialist agencies, brands, shopper marketing, and other advertising channels. Previously, Chris led sales and revenue growth for cutting-edge advertising solutions with top companies, such as Orange Barrell Media, Yieldbot, Spotrunner, and Westwood One. He also oversaw title sponsorships and street furniture assets for Lyft Bikes, the largest bike share operator in the world.
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