Adrian J Cotterill, Editor-in-Chief
Valerie Carboni has joined Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, as their first Vice President of Marketing.
She brings more than 12 years of experience in B2B marketing, most recently leading a global marketing team at TrustYou, she joins from Cvent (CVT), where she led the product marketing efforts for their Hospitality Cloud solutions.
We are told that in an effort to empower more brands with measurable OOH campaigns, Valerie will ensure that all marketers are fully aware of the benefits, best practices, and positive results of this form of advertising. Her experience running global marketing strategies, which required a clear return-on-investment, make her uniquely qualified to be a trusted resource for brands and agencies looking to do the same.
James Heller, Wrapify CEO and Founder, told us “Many brand marketers, especially those focused on ABM or digital marketing, may not know the benefits of high-recall OOH. With Valerie’s knowledge and experience, we aim to help marketers understand the reach and measurability this medium offers.”
Wrapify’s mission is to empower brands by combining their performance-driven OOH and omnichannel ad tech platform with the gig economy. Founded in 2015, Wrapify deploys over 450,000+ drivers from Uber, Lyft, and other delivery services for nationwide brand campaigns. They connect offline and online advertising channels that drive measurable results while putting cash back into the pockets of drivers.
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