Adrian J Cotterill, Editor-in-Chief
UK, Leeds-based out-of-home advertising operator, 75Media Limited, has embarked upon a 10 year partnership with Wildstone.
We are told that this will see 75Media significantly increase its portfolio of classic and digital billboards, helping it to become the largest independent OOH operator in the North of England.
Paul Inman, Managing Director of 75Media, said: “This is an incredible opportunity for us to widen our reach across the North of England and help give local and national businesses a voice through affordable and flexible billboard advertising. Wildstone is an industry leader in outdoor media real estate and, coupled with our huge ambition to become the ‘Northern Powerhouse’ of outdoor advertising, we are thrilled to have signed this deal and look forward to developing the partnership together each year.”
75Media currently operates a network of 130 classic billboards and six digital sites but by the end of 2022, it will have increased its classic portfolio to 200 and more than tripled its digital panels to over 20, thanks, in part, to this new relationship with Wildstone.
By year five, the Yorkshire OOH operator aims to have reached 400 classic and 200 digital sites and by year ten, this will soar further to over 600 and 400 sites respectively.
75Media already holds a strong position in the out-of-home market along the M62 corridor, with well-established billboards in Hull, Leeds, Bradford and Manchester, and with Wildstone’s backing, it will be able to ratchet up this presence even further.
Outside of its primary northern territory, 75Media will also continue building its digital roster on arterial roads in and out of major UK towns and cities. The operator already has digital panels on A40 Western Avenue, London, and Bridgwater, Somerset, but in collaboration with Wildstone, it will continue to expand its UK-wide portfolio in iconic locations which boast high traffic numbers day and night.
Follow DailyDOOH