Adrian J Cotterill, Editor-in-Chief
Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. (NYSE: VLTA).
Volta places its EV charging stations at businesses where millions of qualified consumers spend their time and money, such as Walgreens and Ahold Delhaize, both of which are part of Catalina’s extensive retailer network, as well as locations like Amazon Fresh, Tanger Outlets, and Six Flags. Catalina’s measurement services enable Volta to directly determine incremental sales lift at the store level for retailers and brands that run campaigns on its ad platform. This detailed view into how the Volta Media™ Network increases shoppers’ spend unlocks a critical understanding of digital out of home’s impact on conversions, equipping advertisers with data that informs effective media strategies.
Tiffany Southwell, VP of Out of Home Media at Catalina told us “With their focus on sustainability and ability to communicate with shoppers literally steps away from the point of purchase, Volta brings a unique inventory source to Catalina’s place-based media offering and we’ve already begun to see clients like Dole lean in. It’s exciting to see Volta embracing the innovative idea of out of home as a performance marketing vehicle by leveraging our measurement services to prove the efficacy of their media.”
Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan.
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