Outfront Media has announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customised design services for out-of-home displays.
It will be led by long term employee, national creative director Eddy Herty, Outfront Studio.
Outfront hopes that this new in-house creative shop will help lower the barrier to entry for new advertising clients that don’t have outdoor ad creative already on hand. It also aims to streamline the process for established outdoor advertisers, in part by having design teams coordinate directly with account teams.
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