Adrian J Cotterill, Editor-in-Chief
Lightbox, a leader in digital out-of-home video, has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues.
Greg Glenday, CEO of Lightbox told us “Demand for these audiences is very high, and this is something our team has been working on for over a year. We didn’t want to dip our toe in the water, we wanted to go big. This network significantly increases our screen count and delivers a very distinct audience across some of the biggest grocers in the U.S. These are high-frequency destinations – with American consumers going to the grocery store on average 1.6 times per week – and the screens provide an invaluable connection point for advertisers to reach audiences in brand-safe environments. Since we’re already experts in effectively reaching consumers in a shopping state-of-mind via our mall network, the grocery locations are a natural extension of our retail media portfolio.”
The expansion adds 2,800 supermarkets across the country to Lightbox’s retail footprint and includes over 100 grocery brands such as Albertsons and Giant Eagle as well as NYC-centric chains D’Agostino’s and Gristede’s. The video network also increases by 3,000 screens, largely in partnership with Redbox and Velocity MSC. High visibility 30” screens are placed on Redbox kiosks primarily at entrance, while NYC-centric chains have 31” screens at checkout. The prominent digital video placements are strategically positioned to help advertisers connect with shoppers throughout their retail visit.
Lightbox’s Digital Video Grocery Network also reaches the Hispanic demographic through El Rancho Supermercado, the leading grocer catering to those communities across Texas.
Lightbox’s Digital Video Grocery Network is the company’s latest expansion into environments where consumers shop, work, and play. In addition to its retail media footprint, digital video impressions are available and delivered in WeWork spaces, commercial window fronts, and recreational destinations across the U.S.
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