Adrian J Cotterill, Editor-in-Chief
Chris Luken has joined Geopath as Senior Vice President of Product. He joins from PatientPoint, where he served as SVP, Product Development and Operations, following PatientPoint’s merger with Outcome Health.
Dylan Mabin, President, Geopath told us “Chris’s experience will play a critical role in advancing Geopath’s best-in-class OOH measurement as we implement our strategic vision initiative. Our focus is on bringing innovation to assessment and planning in OOH and his appointment will be invaluable in enhancing our ability to better serve members”.
He has previously led product strategy and functional design of cross-platform video measurement products at Comscore (NASDAQ: SCOR) as well as branded content measurement at Rentrak (previously NASDAQ: RENT) and began his career as a management consultant at Accenture (NYSE: ACN), where he delivered dozens of successful software development, technology strategy and operations optimization projects for several Fortune 500 companies.
In this new role at Geopath, we are told that he will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement solutions to better serve its members within the OOH/digital out-of-home marketplace.
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