Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that DoohClick, an out of home ad tech and media platform has joined the association.
The announcement follows DoohClick’s recent entry into the North American and Asia markets following a period of expansion across Europe and into South Africa. Developed in Sweden over the past 10 years, DoohClick is a state-of-the-art ad tech platform and network created for out of home (OOH) media owners and operators looking to modernize and monetize their business.
Barry Frey, President & CEO of DPAA told us “We look forward to welcoming DoohClick into the DPAA membership,” said “Their expansion into North America and Asia comes at the right time, and we look forward to helping them showcase their solutions to the full membership and industry.”
Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting. Beyond the platform itself, the founders are incubating an ecosystem of likeminded companies to advance industry standards and progress new and emerging ideas.
DoohClick CEO Jonas Glad said “DOOH is at a pivotal moment. Audiences are returning at scale and integrated advertising is giving DOOH an even stronger position on the media plan. Landlords and OOH operators need the best possible ad management system to leverage every opportunity for growth and that’s where DoohClick comes in. As media owners we have an innate understanding about the challenges of managing and scaling an OOH business, particularly where legacy systems are involved. Our membership of DPAA will help to advance the knowledge base and transformational change with regards to growth potential, sales and revenue management, better scheduling and reporting capabilities.”
Developed in Sweden over the past 10 years, Doohclick is a state-of-the-art AdTECH platform and network for out of home media owners and operators who are looking to modernise, democratise and monetise their business. Backed by more than 1,500 shareholders, DoohClick is a fully independent company providing new business opportunities and updating legacy OOH systems across nine markets.
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