Guest Contributor, Nicolette Briscoe
AdTECH OOH – Sydney, now in its fourth year, has partnered with the Australian Out of Home industry body, the Outdoor Media Association (OMA), to bring together the thought-leaders and game changers in Out of Home and AdTECH for the annual global AdTECH OOH conference on August 17.
Ministry of New Media Program Director Russ Curry said “We are thrilled to be partnering with the OMA this year. We are looking forward to amplifying the content and attracting a broader audience to the annual Australian event in our global conference series.”AdTECH OOH is part of a global conference series put on by the Ministry of New Media that travels each year to Singapore, Miami, London, Toronto, Sydney, New York, Los Angeles and Amsterdam.
This year the conference focus is on; programmatic DOOH, what a ‘cookieless’ world means to OOH, standardisation – including the impression multiplier – and the importance of creativity.
The event is curated and moderated by industry leader Joe Copley, Chief Revenue Officer Seedooh who told us “The event content is delivered by experts from the buy and sell sides of the industry. The speakers and topics are driven by the latest happenings in DOOH in Australia. It’s an excellent opportunity to network with industry peers and debate the topics that matter most in DOOH. This year is particularly special since we’ve joined forces with the OMA and IAB. We are truly bringing together the broader AdTECH industry to help further advance OOH in Australia. For Brands, Agencies, Publishers and Adtech people participating in OOH, this event should not be missed.”.
The first group of speakers have already been announced.
Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.
It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia
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