Adrian J Cotterill, Editor-in-Chief
Volta Inc. (NYSE: VLTA) has partnered with Michelin North America, Inc. (OTCMKTS: MGDDY) to bring the mobility brand’s ‘Motion For Life’ campaign to millions of EV drivers and consumers in the U.S.
The campaign showcased Michelin’s innovative tires designed to maximize EV performance, making Volta—both an EV charging and media network—the ideal platform to meaningfully reach audiences while positively impacting the environment.
The strategic location of Volta’s stations in the front of parking lots ensured Michelin’s message reached not just EV drivers but millions of shoppers who are projected to be EV owners in the future. As a technological leader, Michelin has been preparing for the EV revolution and designs tires that maximize EV performance, like the MICHELIN ® Pilot ® Sport EV tire, which can extend battery range by 35 miles.
A study conducted by an independent, third-party research firm revealed this campaign successfully improved awareness of Michelin’s EV-specific tires by 70 percent and boosted the perception that Michelin makes the best tires for EVs by 23 percent, demonstrating the impact of Volta’s large-format screens on influencing consumer mindsets.
Stephanie Tarbet, Michelin North America Vice President of Communications, Brands, and Government Affairs told us “As the market for electric vehicles continues to grow, finding unique ways to reach the EV consumer is critical,” said “Working with a partner like Volta has allowed us to share our brand campaign directly with the consumer, providing a highly effective visual of our technological leadership.”
Michelin’s campaign directly enabled Volta to deliver more than 470,000 electric miles to EV drivers via Volta’s media-enabled charging stations. As a result, Michelin helped avoid an estimated 113 tons of CO2 emissions that would have otherwise been created by gasoline-powered vehicles.
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