Adrian J Cotterill, Editor-in-Chief
AdQuick.com has announced a partnership with Clear Channel Outdoor (NYSE:CCO) which will see AdQuick customers provided with real-time printed and digital display availability.
Matthew O’Connor, chief executive officer of AdQuick said “The past two years have changed the pace of the OOH marketplace. Today, marketers must move even faster and embrace new levels of marketing agility. By partnering with Clear Channel Outdoor, we aim to provide marketers with real-time data about media inventory instantly while empowering them to make OOH planning and buying decisions with up-to-the-minute precision.”
This is described as a significant step forward in workflow automation as, historically, advertisers relied on an RFP process that required multiple exchanges and reviews of available inventory displays among agencies, media owners and buyers.
Erika Goldberg, Chief of Business Operations, Clear Channel Outdoor told us “Our partnership with AdQuick demonstrates Clear Channel’s commitment to using innovative technology and data to enable advertisers to make OOH planning decisions in real time or activate on these plans for immediate messaging to the consumers. Our focus remains on meeting our customers’ evolving business needs and that includes developing technology-driven solutions that enable marketers and advertisers to make informed decisions about their media planning processes while swiftly executing agile OOH campaigns, and this partnership will enable that”.
Clear Channel Outdoor has recently been focused on advancing its digital capabilities to meet the needs of their clients and this includes the greater agency buying and planning communities. These innovations to automate its real-time workflow processes serves as the on ramp for other agencies to integrate with Clear Channel Outdoor.
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