Adrian J Cotterill, Editor-in-Chief
GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, has announced a new slate of content specifically curated to US Hispanic, or Spanish-speaking, audiences. The new programming includes the addition of a new content partner, kiwilimón, the largest Spanish-speaking digital food platform. The programming is expected to reach more than 10MM viewers per month and will launch in zip codes in the US that index higher with Hispanic consumers.
This new show marks the latest milestone in GSTV’s growth in the Hispanic and multicultural markets. GSTV already works with brands, such as AT&T and Advance Auto Parts, to reach scaled bilingual audiences by leveraging GSTV’s targeting capabilities. This content experience marks GSTV’s first move to curate a slate of programming for multicultural audiences. The custom programming features authentic and/or in-language Hispanic segments that span food, sports, music, education and more from authorities in Hispanic culture and Hispanic owned media companies such as kiwilimón, plus existing GSTV content partners, LaLiga and Loop Media, who joined GSTV in 2020.
“With GSTV’s national scale and targeting, rather than retrofitting general market content, we have a unique opportunity to curate entertainment specifically for millions of our Hispanic viewers,” said Violeta Ivezaj, Senior Vice President, Business Operations at GSTV. “GSTV is a strong complement to multicultural media plans, and we’re excited about the authenticity that this new show offers viewers and advertisers alike. Advertisers can organically align with GSTV’s highly desirable Hispanic audience in a contextually relevant way as they are on their consumer journey.”
The GSTV Hispanic programming slate includes:
- kiwilimón – Mexico City-based, kiwilimón will produce exclusive custom content for GSTV showcasing authentic Hispanic and Latin recipes.
- LaLiga – LaLiga offers exclusive segments highlighting all the action from the competition and featuring top plays, goals, and saves from the best soccer teams and players in the world.
- Loop Media, Inc. – Loop Media will produce and exclusively showcase Latin artists from each week’s Top Trending Latin Music Videos.
- GSTV “Word of the Day” (“Palabra del DIA”) – GSTV IGNITE Creative and Content Studio will create and produce its popular “Word of the Day” segment in Spanish language.
“Since our founding back in 2009, kiwilimón has continued to connect with food enthusiasts through everything from virtual recipe books to Amazon Alexa integrations. This partnership with GSTV marks an important step in growing our community across the U.S.,” said Philippe Brun, Chief Executive Officer at kiwilimón. “I look forward to growing our community of over 35 million by tapping into GSTV’s incredible network of fuel retailers.”
GSTV’s new Hispanic programming will appear on screens at GSTV sites that over index for Hispanics in 50+ U.S. markets starting July 20, 2002.
kiwilimón has evolved as a digital solution for Spanish-speaking women, a website focused on giving culinary advice to those who want to cook. Currently, kiwilimón is the largest Spanish-speaking recipes and food culture platform with content created by an amazing staff that includes professional chefs, journalists, and our community. With more than 12 years of experience, kiwilimón has emerged as a leader in branded content production and has proved to have the most engaged audience among general market and Hispanic digital publishers. To date, the brand has the largest engagement in the food category on Facebook and has over 35 million followers across all social media channels. kiwilimón continues to expand at a fast pace, with presence in countries all over the world, including the United States, where the Hispanic population is one of the fastest-growing racial or ethnic group.
Follow DailyDOOH