Adrian J Cotterill, Editor-in-Chief
High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH).
“We’re thrilled to offer Intersection’s compelling inventory to buyers, completing our robust marketplace of digital out-of-home networks,” said Lucy Markowitz, SVP, Head of U.S. Sales at Vistar Media. “These screens are in high demand from marketers for good reason – they provide perfect opportunities to reach consumers at multiple touchpoints during a day through eye-catching media.”
From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically placed throughout a consumer’s daily route in major cities across the U.S. Buyers – including clients using the Vistar demand-side platform (DSP) – can now programmatically purchase Intersection inventory via open exchange or private marketplace (PMP) deals:
- Street furniture includes thousands of LinkNYC screens in all five New York boroughs; bus shelters and Link screens in Philadelphia, as well as additional above-ground urban panels in Chicago, Philadelphia and other markets.
- Subway inventory includes underground transit locations such as NJ/NY PATH trains, Los Angeles Metro, Amtrak and other rail platform screens in Chicago, Wilmington, Minneapolis and Philadelphia.
- Airport inventory, including United Airlines gate information displays throughout the U.S., is available today. Screens in United Airlines and American Airlines clubs and lounges, as well as displays in Charlotte, Houston and Westchester airports, will be available soon.
“We are excited to expand our partnership with Vistar and continue to make Intersection’s supply widely available in the marketplace,” said Sheri Ham, VP of Programmatic Partnerships & Sales. “Through Vistar’s advanced buyer tools, advertisers can access more than 6,000 of our screens to reach their desired target audiences in major cities across the U.S.”
For more information about Vistar, contact info@vistarmedia.com.
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