Adrian J Cotterill, Editor-in-Chief
Grocery TV has added 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S., a chain that includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores.
Marlow Nickell, co-founder and CEO at Grocery TV told us “Southeastern Grocers has a reputation for being open to new solutions that enhance the shopping experience for their customers,” says We’re excited to have them join our network and expand Grocery TV’s footprint in the Southeast.”
The partnership marks another milestone for Grocery TV as it continues to realize its vision of making it easier for brands to reach their audiences through in-store retail media.
Adam Kirk, senior vice president of marketing operations for Southeastern Grocers said “We are always looking for innovative opportunities to reach our customers throughout the Southeast,” said We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores.”
Grocery TV expects to add 6,000 more displays by the end of 2022.
Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers.
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