Adrian J Cotterill, Editor-in-Chief
Talon Outdoor has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans.
Joining the company as UK Chief Transformation Officer back in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the launch of its three data-fuelled technology platforms – Ada, Atlas and Plato – harnessing the capabilities for audience targeting, programmatic buying and measurement across the OOH customer journey.
These technology advancements have brought game-changing opportunities for advertisers and are best-in-class examples of intelligent service-based architectures which process billions of data points, execute very complex mathematical models and provide real-time insights – ultimately, reducing the time taken to plan and execute an OOH campaign by up to 95%.
As part of his new role as Group COO, Josko, who was recognised in the CIO 100 list in 2020 and recently shortlisted for Campaign’s Tech Pioneer of the Year award, will continue to grow the remit of technology and data across the business to drive data-driven organisation and measurement on a global scale reporting directly to Group CEO, Barry Cupples.
To further aid Talon’s global expansion, a raft of further senior promotions has been announced; including Anant East to the position of Group CTO, Sophie Pemberton to Group Chief Strategy Officer and Amy Horton to Group Transformation Director.
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