Adrian J Cotterill, Editor-in-Chief
Dan Durling has joined Alight Media to the new role of Managing Director.
He will report to CEO Matthew Dearden
We are told that Dan will work with the team to help Alight’s customers maximise the potential of their portfolio which includes one of the UK’s highest reach media products – its network of 300 digital billboards. Alight’s digital billboards have now overtaken media outlets including The Sun, Sky News and The Telegraph for monthly audience reach.
He brings extensive commercial and leadership experience to the Alight team, building on over 20 years’ working in media and digital companies. Most recently Dan has been working with a leading AI consultancy business to launch its Amazon-specific tech platform Nozzle.ai to the big six holding groups, the wider independent agency market, direct brands, and Amazon sellers.
Prior to fulfilling his ambition of joining a start-up, Dan spent nine years at Yahoo, Oath and Verizon Media where he was promoted to Sales Director and Interim Managing Director. During a period of huge transformation, he gained experience integrating businesses, driving cultural change for the 150 strong commercial team, and executed a new strategy for the £160m UK business. Dan also held senior commercial roles in radio at Global and Chrysalis, while also completing an Executive MBA course.
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