Adrian J Cotterill, Editor-in-Chief
This September Hivestack is holding an inaugural UK summit to discover the latest insights and trends for DOOH.
They have a stellar lineup of industry experts from Yahoo to JCDecaux and GroupM.
Attendees will be able to hear how ‘OOH is Moving to a Programmatic Future‘ and how this channel is evolving and becoming an essential part of a brand’s omnichannel strategy.
Agenda:
9:00 – 9:30 Breakfast & Networking
9:30 – 9:45 UK Programmatic DOOH Update
Lee Cutter – VP Demand, UK & Emerging Markets, Hivestack
9:45 – 10:20 Complimenting Direct Sales:
The Benefits Of Programmatic DOOH For Buyers
Host: Will Brownsdon – Managing Director EMEA, Hivestack
Kate Tovey – Director of Customer Engagement, JCDecaux
Lucy Cutter – Head of Planning, Kinetic Worldwide
Roy Shepherd – Head of Out of Home, Goodstuff
10:20 – 10:40 “Outside-In” Opportunities in Programmatic OOH
Greg West – International Sales Director, Hivestack
10:40 – 11:15 Lessons From Other Programmatic Channels
Host: Nigel Clarkson – Global CRO, Hivestack
Alice Beecroft – International DSP Client Partnerships, Yahoo
Silvia Sparry – Global Chief Transformation Officer, GroupM Nexus
Jay Rajdev – Controller of Advanced Advertising, ITV
11:15 – 11:25 Kahoot!
Spare some time to have fun and get the chance to win surprise prizes!
11:25 – 11:30 Closing Remarks
Lee Cutter – VP Demand, UK & Emerging Markets, Hivestack
11:30 – 12:00 Coffee & Networking
The event takes place September 8, 2022 between 09:00 and 12:00 at The Soho Hotel, London.
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