The Australian Out of Home industry this week announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:
Category figures 2022:
Category figures 2021:
|
Category figures 2020*:
| Roadside Billboards (over and under 25 square metres) | $131.4 million | ||
| Roadside Other (street furniture, bus/tram externals, small format) |
$78.5 million | ||
| Transport (including airports) | $44.1 million | ||
| ^^Retail, Lifestyle and Other | $71.1 million |
Category figures 2019:
| Roadside Billboards (over and under 25 square metres) | $178.1 million | ||
| Roadside Other (street furniture, bus/tram externals, small format) |
$126.2 million | ||
| Transport (including airports) | $84.0 million | ||
| ^^Retail, Lifestyle and Other | $109.3 million |
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