Bespoke out-of-home advertising specialist Captive Vision Outdoor, part of independently owned and operated media group VMG, has been awarded a 10+ year contract with Australian Rail Track Corporation to manage and develop its regional NSW Out-of-Home assets following a competitive tender process.
The contract includes both new and existing locations across regional NSW. The road-facing billboard sites will provide local, state and national advertising clients coverage of regional NSW from the Victorian border up to Northern New South Wales.
Peter Franklin, VMG Head of Commercial – OOH told us “We’re delighted to have been awarded this coveted contract with ARTC and to be partnering with them to create Out-of-Home assets in regional NSW. The ARTC operates one of the largest rail networks in the nation spanning 8,500km across five states. To be able to expand our network and creative cost-effective advertising spaces, is something we’re very excited about”,
We are told that this appointment further strengthens Captive Vision Outdoor’s rail and roadside coverage, with the OOH company also recently winning a 10+ year contract with Queensland Rail to develop over 250 prime static panels across more than 75 stations.
VMG Chief Executive Officer, Michael Fishwick, said “This new contract gives CVO the opportunity to expand its local area marketing expertise into regional areas, continuing to support businesses of all shapes and sizes and providing affordable Out-of-Home on an even larger scale.”
The contract is no doubt a substantial win for Captive Vision Outdoor and the broader VMG Group, which includes street posters and bespoke Out-of-Home operator Revolution360.
VMG is an independent, Australian-owned and operated media company. The Group includes integrated agency Yakkazoo, bespoke Out-of-Home media provider Revolution360, local area marketing specialists Captive Vision Outdoor, installation and print solutions agency VIM, digital marketing and ROI experts Sillyfish, and talent management and partnership consultancy Aspire Talent Group. VMG has offices in Melbourne, Sydney and Singapore.
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