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Strength of Our Raíces @OutfrontMediaUS Campaign

OUTFRONT Media (NYSE:OUT) has launched a special OOH campaign celebrating Hispanic Heritage Month entitled ‘Strength of Our Raíces’  honoring 25 Hispanic and Latinx leaders across a variety of industries. The campaign is currently running on OUTFRONT’s digital billboards across the country, with emphasis in markets with large Hispanic and Latinx populations.

The campaign’s theme is inspired by the idea of roots (raíces) and of culture as a foundation for strength and growth. The creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the words “Strength of our Raíces” and is personalized with each honorees’ name, photograph, and occupation. The bold colors and sun motif, further denote the courage of the Hispanic and Latinx community which the campaign celebrates. The campaign will run for the duration of Hispanic Heritage Month from September 15 to October 15.

“OUTFRONT is proud to celebrate Hispanic Heritage month and honor these leaders on our billboards right in their communities,” said Liz Rave, Vice President, Marketing at OUTFRONT.

Campaign honorees include:

To find out more about the campaign, please visit https://www.outfrontmedia.com/hispanic-heritage-month-2022 [1].