Adrian J Cotterill, Editor-in-Chief
NJ TRANSIT and BetMGM this week unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line. The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course of the three year agreement.
“The Murphy Administration is committed to keeping fares stable for NJ TRANSIT customers,” said New Jersey Department of Transportation Commissioner and NJ TRANSIT Board Chair Diane Gutierrez-Scaccetti. “Partnering with BetMGM is a step towards that commitment by identifying new revenue streams that help keep fares affordable.”
NJ TRANSIT, through its advertising partner Intersection, entered into a comprehensive, multi-year advertising program with BetMGM. This program includes extensive print & digital advertising throughout the NJ TRANSIT system, as well as renaming the Meadowlands Rail Line, which operates between Secaucus Junction and the Meadowlands Station adjacent to MetLife Stadium for select events.
“This unique advertising partnership represents a significant new source of revenue for NJ TRANSIT,” said NJ TRANSIT President & CEO Kevin S. Corbett. “This new and innovative partnership is part of our continued commitment to leverage NJ TRANSIT assets to maximize non-farebox revenue and help keep fares stable for our customers.”
The newly branded BetMGM Meadowlands Rail Line is now appearing on the latest version of the NJ TRANSIT rail system maps which began deployment throughout the system last month.
“BetMGM is thrilled to announce this groundbreaking partnership with NJ TRANSIT. The creation of the BetMGM Meadowlands Rail Line generates unparalleled exposure to our leading iGaming brand, through station signage and rider volume – particularly on our favorite day of the week: gameday,” said BetMGM Chief Revenue Officer Matt Prevost. “New Jersey is our home and first market, and we see today’s announcement as an extension of our strong relationship with the state.”
NJ TRANSIT is the nation’s largest statewide public transportation system providing more than 925,000 weekday trips on 253 bus routes, three light rail lines, 12 commuter rail lines and through Access Link paratransit service. It is the third largest transit system in the country with 166 rail stations, 62 light rail stations and more than 19,000 bus stops linking major points in New Jersey, New York and Philadelphia.
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