Adrian J Cotterill, Editor-in-Chief
Hector Gonzalez has joined Hivestack as Chief Revenue Officer, US and LatAm as the company also announces that it will divide its business into two separate divisions ‘Hivestack Global’ and ‘Hivestack US & LatAm’ in order to better drive growth across the US and LatAm.
Hector brings with him over 20+ years of experience across the out of home, DOOH and digital media space having held held senior roles at large scaling companies including T-Mobile, Outfront Media and several board member or advisor positions for companies such as Lyft, Movia, Mobilads and First Media/Outdoor 1st.
Hivestack Global will continue to be led by Global CRO, Nigel Clarkson, and the new region Hivestack US & LatAm will be led by its respective CRO, Hector Gonzalez.
Responsible for the growth of the region for Hivestack and all sales and revenue initiatives, Hector will report to Hivestack CEO, Andreas Soupliotis and will work closely with the Global CRO and other members of the leadership team.
Nigel Clarkson, Global CRO, Hivestack told us, “When I started at Hivestack two years ago, we were in just five markets. We have expanded quickly since then and we are now live in over 25 countries, across multiple languages and time zones. The US is currently the biggest programmatic DOOH market globally, and it needs full time focus from someone who knows it inside out. Hector is a great hire for us, he is brilliantly knowledgeable and connected in our space, and I can’t wait to work in partnership with him to continue our growth plans across the world.”
Hivestack currently operates across 25 markets globally, driving diversified revenue streams for media owners worldwide. As a result of its exponential growth, the company has expanded its employee base by over 200% over the last year and is well positioned to continue to pioneer the future of programmatic DOOH advertising.
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