At our AdTECH: OOH – Europe Conference on Thursday December 7 Clemence Chemel | Publishers Account Manager | Displayce will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024.
The rest of the agenda goes like this: –
09.30 REGISTRATION
10:00 Welcome
Chair | Andy Hamblin | Chief Revenue Officer | LDSK
10:15 KEYNOTE
Another Christmas Gift for Global OOH
Tim Harvey | Co-Founder | Knitting Media
A summary of progress on your worldwide OOH AdTECH standards this year from Outsmart (UK), OAAA (USA), OMA (AUS) and the IAB TechLab.
11:00 Debunking 2024 Programmatic DOOH challenges
Clemence Chemel | Publishers Account Manager | Displayce
This talk is tailored for industry professionals seeking a comprehensive understanding of the evolving landscape, with a focus on critical elements shaping the programmatic DOOH ecosystem.
11:30 TBD
12:00 Lunch and Networking
13:30 What’s The Difference Between Reporting And Third Party Verification?
Carlos Viladeval | Founder | OOHTRACE
Marvin Vacquier Droop | Founder | Confirm
chaired by Andy Hamblin | Chief Revenue Officer | LDSK
Andy brings together industry experts to discuss what the difference is between reporting and third party verification (IVP) and why brands need it.
14:15 Principles for Effective OOH in the Digital Age
Nicola Fox | Head of Programmatic | Talon
Nicola will explore the radical advancements in the DOOH industry and bring to life the brands that are pushing technological and creative boundaries, through daring campaigns supported by market-leading data and effective measurement, the catalyst behind the recent OOH renaissance.
15:00 Panel Discussion TBD
15:30 How To Create A Retail Media Network From Scratch
John Molendijk | Co-Founder | Streaem
16:00 Closing Remarks
Andy Hamblin | Chief Revenue Officer | LDSK
Retail Media Networks are an incredibly hot topic at the moment and we are delighted to have John Molendijk who will close the day’s proceedings by discussing how he and his team recently worked with SPAR ‘How To Create A Retail Media Network From Scratch‘.
We will be announcing our keynote speaker shortly.
The AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This full day conference, now in its fifth year, is once again being chaired by LDSK‘s CRO Andy Hamblin. Registration is open here.
The conference takes place at one of our regular venues, namely B. Amsterdam which is conveniently pretty much centrally located between BOTH Amsterdam Centraal (for those like us who wish to arrive by train) and Schiphol Airport.
B. was created back in 2014. It’s an old IBM factory and associated office in the Riekerpolder, whch was emptied and filled with coworking spaces, offices and event rooms. The owners proudly call themselves a city in a building and have added a rooftop restaurant, padel courts, a gym and STACH shops.
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