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Adidas and Microsoft At @DPAAglobal Summit

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) Adidas will be talking about their Success in the Metaverse and the Future of Consumer Engagement and Microsoft will be talking about Marketing Through Complexity.

The theme of this year’s summit is Digital Fast Forward and sessions will address the role of retail media, programmatic, and the growing role of Out-of-Home in today’s omnichannel mix, among other topics.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

Posted by on 3 October 2022.

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Categories: DailyDOOH Update

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