Adrian J Cotterill, Editor-in-Chief
Canadian-based solution AdStash has been acquired by Adomni.
AdStash has been operating for many years in the digital out-of-home space and currently offers digital out-of-home media owners a proprietary technology stack consisting of a supply-side platform, content management system, and suite of measurement solutions.
Adomni Founder and CEO, Jonathan Gudai told us “The primary value driver for the acquisition was Adstash’s people. Douglas Lusted, Nick DelBen, and the team are some of the sharpest minds in the programmatic digital out-of-home arena. As we look to rapidly scale Adomni and Shoutable, we were excited by the opportunity to bring Adstash’s industry knowledge and software prowess into the Adomni fold.”
Adstash’s product and software development team will be focused on scaling the recently released and rapidly growing Shoutable product that enables user-generated content to seamlessly flow between digital out-of-home and social media.
Douglas Lusted, Founder and CEO of Adstash said “We are thrilled to join Jonathan and the Adomni team on their mission to bring programmatic advertising dollars to the digital signage industry. For the past 7 years, Adomni has been at the forefront of programmatic DOOH technology and we are looking forward to executing our shared vision for the future and continuing our joint commitment to customers.”
The transaction closed on Friday, October 7, 2022.
Back in July 2021 you may remember that we wrote Linkett / Weston Expressions Douglas Lusted is now pitching a “Toronto-based startup AdStash”. You can read that story here.
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