DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Outsmart, the trade body for the Out of Home advertising industry has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year.

There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported.

Justin Cochrane, Chair of Outsmart told us “A strong set of figures for the first half of 2022 highlights the demand for Out of Home’s ability to deliver strong brand messaging in the real world”.

The figures, collated by PwC, also show digital’s share of the market remains steady vs. last year. Digital accounted for 62% of total OOH revenue in the first half of this year, with 63% in
Q2.

Growth was evenly split between Digital (+79%) and Classic out of home (+80%) across H1 and almost all environments have now returned to pre-COVID revenue levels.

Visit the Outsmart website here to download a detailed breakdown of OOH revenue figures.

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