Adrian J Cotterill, Editor-in-Chief
Hivestack has announced a key partnership with Clear Channel Spain which will offer Clear Channel’s premium DOOH inventory to brands, agencies and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform.
Inés Armendáriz, VP Demand Spain & Portugal at Hivestack told us “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.”
Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville and Valencia as well as screens in Shopping Malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels.
Pedro Fernánde Sanz, Marketing & Product Director at Clear Channel Spain said “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets”
The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore and Spain.
Clear Channel Spain is part of Clear Channel Europe. Clear Channel Europe is the European division of one of the global leaders in outdoor advertising, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO).
The Clear Channel Europe Portfolio covers 17 markets with 16,000 digital media and 400,000 conventional media, directly managed by 2,900 employees. The portfolio of Clear Channel Spain, with a presence in 46 provinces and the main cities of Spain, mainly covers urban furniture supports and shopping centers, reaching more than 40 thousand supports and being a leader in the digital transformation of the sector. Our vision is “create the future of media”. To do this, we transform our heritage for the benefit of our institutional and advertising clients through data-driven innovations and new infrastructures. Our purpose is to offer a platform for brands and a platform for good. We help achieve the media objectives of brands, while having a positive impact on the world around us.
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