Adrian J Cotterill, Editor-in-Chief
Billups has become a member of the Canadian Out-of-Home Measurement Bureau (COMMB), the national organization for the Canadian Out-of-Home industry of advertisers, advertising agencies, programmatic tech-stacks and OOH companies/operators.
COMMB president, Amanda Dorenberg told us “We’re thrilled to welcome one of the largest global out-of-home specialists to COMMB. This is a testament to the influx of brands and advertisers leveraging out-of-home to amplify their media mix. With the new measurement initiatives underway at COMMB, we are working to ensure our buying partners have the necessary tools and insights to plan and execute data-driven OOH campaigns.”
This partnership will give Billups additional resources to support OOH measurement and attribution throughout Canada. COMMB will provide Billups with information including view count, footfall, reach and frequency.
Dmitry Semenov, Head of Innovation at Billups was quoted as saying “Billups is excited to join COMMB, one of the leading industry associations for measuring OOH. This partnership will enable us to better serve our clients with meaningful insights into how their placements are performing in Canada.”
Billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, Billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. Billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads.
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