Adrian J Cotterill, Editor-in-Chief
Branded Cities has announced the launch of four digital spectaculars located at Lake Shore Boulevard along the stretch that sees commuters heading into the Gardiner Expressway and Ontario Place.
These new digital displays feature two locations that are fitted with dual-sided 20ft x 20ft spectaculars, providing advertisers with 1,600 square feet of digital space to showcase their campaigns and reach commuters heading to and from downtown Toronto.
The upgrade to digital will allow advertisers to maximize their campaigns with the ability to easily change up creative mid-campaign or ACTIVATE capabilities such as Dayparting which allows brands to have a variation of creatives that play upon predetermined conditions.
These upgrades are part of several developments planned for this year which includes recent developments like the modernizing of our Islington Highway Spectacular, the launch of multiple digital displays at Union Station, and the soon-to-be-launched Rogers Tower in Yonge and Dundas.
One of the busiest roads in the Greater Toronto Area, Lake Shore Boulevard is one of the main arterial roads that connect downtown commuters to the Gardiner Expressway and populous suburban communities like Etobicoke, Mississauga, Brampton, Oakville, and Burlington. The Exhibition Digital Spectaculars are conveniently located along iconic hotspots of Exhibition Place and the grand event venues of Ontario Place. With a convenient location and spectacular visibility, these digital spectaculars provide an ideal choice for advertisers looking to reach a highly targeted audience. The new Exhibition Digital Spectaculars offer brands unparalleled access to commuters who are on the lookout for relevant brand promotions.
October 25th, 2022 at 00:28 @061
You got that right! Lakeshore and Gardiner for commuting, painful. Gridlock. Anything to look at and read is welcoming.