Adrian J Cotterill, Editor-in-Chief
Branded Cities has entered into a long-term agreement with The Well to operate the indoor and outdoor OOH assets located in the eight acre, pedestrian-centered mixed-use, downtown Toronto destination. The agreement adds more than 2,300 square feet of digital signage to Branded Cities’ portfolio of premium assets in iconic locations.
Branded Cities dominates the iconic space in Toronto with venues like Union Station, dubbed Canada’s busiest building, and Yonge & Dundas, Canada’s busiest intersection, as part of their premium offerings, giving brands unrivaled opportunities to reach affluent audiences. In addition to their Toronto offerings, Branded Cities also boasts premium assets in iconic locations in North America that includes Times Square in New York, The Strip in Las Vegas, and the newly built Moxy in Los Angeles, right across Crypto.com arena.
Toby Sturek, President of Branded Cities Canada told us “Our pursuit of providing brands the most premium and iconic advertising spaces in North America continues with the addition of The Well to our lineup of world-class venues. We are very excited for how this venue will transform the entertainment landscape in Toronto, and all the benefits that it will bring to our clients who wish to reach desirable audiences”.
The Well, is the most ambitious mixed-use endeavour in Canada, a bold reflection of Toronto’s energy and diversity, and an extension of the urban vibrancy of King West. Perfectly situated at Front and Spadina and located in the heart of Toronto’s Entertainment district, the site boasts the most dynamic and energetic locales in the country. The location sees more than 7,100 pedestrians, 22,000 vehicles, and 55,000 commuters daily and is within walking distance from Toronto’s King West, Queen West, Waterfront and Financial Districts. The Well comprises seven towers that will house 320,000 square feet of commercial retail, 1.2 million square feet of office space, and 1.5 million square feet of residential units spread throughout six residential rental and condominium buildings. Confirmed office tenants include headquarter locations from elite firms such as Shopify, Quadrangle, Intuit and Warner Music.
As part of The Well’s attraction, residents, employees and visitors can enjoy the 70,000 square foot Wellington Market, Toronto’s newest go-to location for market-fresh artisan food, culinary exploration and experiences to share. The space is liquor-licensed and showcases a world-class array of food and beverage options with a capacity of 4,200 people. Several brands are confirmed to open retail and food locations within The Well which, include Bailey Nelson, Prince Street Pizza, Arcadia Earth, Sweat and Tonic, and La Cubana, to name a few.
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