Adrian J Cotterill, Editor-in-Chief
Rogers Sports & Media (RSM) this week announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms.
Al Dark, Chief Revenue Officer, Rogers Sports & Media told us “We are making it even easier for small and medium-sized businesses to engage their customers through premium digital content and streaming services owned and represented by Rogers Sports & Media, including trusted brands like Sportsnet and SN NOW, Citytv, FX, TUBI, MLB.com and NHL.com, and Véro. By leveraging our world-class media assets, RSM Ad Manager provides a seamless solution for marketers to maximize reach, frequency, and impact.”
Across all platforms and channels, Rogers Sports & Media reaches 32 million Canadians every week, and serves over five billion digital impressions a year. With RSM Ad Manager, Rogers Sports & Media now offers advertising across its digital properties starting with budgets as low as $350.
RSM Ad Manager was developed by Stockholm based DanAds. DanAds Co-Founder and Executive Vice President of Sales Peo Persson told us “We are proud to partner with RSM to bring self-serve advertising to a new sector of the Canadian business community. This technology allows SMEs to access premium advertising space in environments that offer brand safety and unlocks a new community of advertisers for publishers.”
RSM Ad Manager is now available for use and interested advertisers may begin purchasing ad space here.
DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, Warsaw, and Amsterdam, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as the Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud.
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