Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, is holding an in-person Members Town Hall & Holiday Party on December 7 at 3pm.
Keeping with this year’s Global Summit theme of Digital Fast-Forward, the Member Town Hall will feature a panel on DOOH and programmatic with buy side executives. Thomas Grant, Sr. VP Programmatic Platforms and Operations at Havas Media and Brad Backenstose, Executive Director, New Economy Lead, Wavemaker, will be featured speakers.
Barry Frey, President & CEO of DPAA told us “After some strong work from the industry, digital out of home advertising has shown its resilience, turned the corner and many are forecasting the medium’s strong return. Our holiday party is a chance to thank our members for contributing to the success of the industry, review 2022 and talk about projects and events for the coming year.”
For access to this members-only event, please contact your DPAA representative or email info@dpaaglobal.com.
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