Adrian J Cotterill, Editor-in-Chief
Grocery TV, the largest digital advertising network in U.S. grocery, has announced Mike Pollack’s appointment as its first CRO.
Mike will lead the company’s revenue functions, including brand and retailer partnerships as well as account management. He’ll be based in Grocery TV’s New York office and report to Marlow Nickell, co-founder and CEO.
Mike brings over two decades of retail, sales, operations, and digital media expertise to Grocery TV. He was most recently Head of Sales, U.S. at Ogury, a global adtech company built for mobile. While there, he developed the company’s partnerships with brands and agencies while overseeing the growth of its 100+ U.S. team.
Previously he was SVP and General Manager of Digital Media at Neptune Retail Solutions (formerly News America Marketing) where he launched the company’s digital media business—including online display, video, mobile, email, social, and DOOH—and grew that offering into an integral part of the company’s overall business. He has also worked with some of the country’s largest retailers to create pilots that placed digital screens in high-traffic areas to showcase the value of dynamic messaging at the point of purchase.
Grocery TV is the largest digital advertising network in U.S. retail. Brands use Grocery TV’s 16,000+ displays to reach shoppers in high-traffic areas throughout the store, and they can easily manage their campaigns programmatically on all major demand-side platforms (DSPs). Retailers partner with Grocery TV to help power their digital in-store media network, engage with shoppers, and earn more revenue.
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