New DOOHYOULIKE Partnership w/ @VIOOH
VIOOH has announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE.
Using VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France.
Natalia Escribano, Chief Commercial Officer at VIOOH told us “It’s an exciting time for the digital OOH market in France and we’re delighted to be partnering with DOOHYOULIKE to help continue the adoption of programmatic digital OOH in this market. By combining DOOHYOULIKE’s leading retail inventory with VIOOH’s programmatic capabilities, we will enable brands to create highly targeted, flexible, and measurable DOOH campaigns across convenience stores in France. This offering also enables brands to tap into the shopper audience – who are already in the mindset to buy and have a high average time spent shopping – making this offering extremely desirable from a programmatic perspective due to these highly sought-after audience segments”.
DOOHYOULIKE has over 2000 screens across over 1000 stores in more than 300 cities across France. The locations selected are the most profitable stores in high commercial density areas, as close as possible to where people live and work. The screens are also located close to products so that they are seen at the decisive in-store moments. You can read more about DOOHYOULIKE’s market-leading DOOH inventory here.
Fabrice Guez, Co-founder at DOOHYOULIKE said “The partnership with VIOOH is a great opportunity for DOOHYOULIKE to allow more French and international advertisers to reach their urban consumers as close as possible to the act of purchase”.
Founded in 2018, DOOHYOULIKE is the first DOOH indoor media platform in France. Its mission is to provide advertisers with a relevant and responsible digital support for creating proximity with their urban consumers. Current focus is on on maximising brand efficiency and delivering ads at the right moment in convenience stores.
Categories: DailyDOOH Update
