Adrian J Cotterill, Editor-in-Chief
The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and digital OOH media ecosystem has announced its panel of jurors for the 2023 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design.
Gabriel Schmitt, Co-Chief Creative Officer for FCB New York, will serve as Chair for this year’s judging process.
The jury for the 81st OBIE Awards include:
- Madonna Badger, Founder and Chief Creative Officer, The Badger Agency
- Manuel Bordé, Global Chief Creative Officer, VMLY&R
- Marc Fenty, Senior Vice President, Director of OOH, Horizon
- David Marsey, Senior Vice President, Media and Commerce, Allstate
- Melody Roberts, Founder and Chief Creative Officer, Out of Home Creative
- Grace Teng, Partner and Chief Media Officer, Zambezi
Anna Bager, President and CEO, OAAA told us “With the growth trajectory of OOH ad revenue in theU.S. projected to outpace all major media this year, it’s exciting to see the industry come alive with a renewed sense of innovation and imagination. We’ve assembled an industry panel of heavy hitters who will use their collective insights to select those extraordinary campaigns that disrupted the industry with creativity and originality. These OBIEs judges will be reviewing the best of the best – ingenious creative that cuts through the mounting clutter to reach and resonate with consumers.”
Eligibility for the 2023 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2022 calendar year (January 1 through December 31). Advertising awards program specialty categories range from Contextual OOH to Experiential to Integrated Multimedia, Buzzworthy and Data Use & Technology. Craft awards will be given in categories that include Copywriting,Digital Design, Photography, and more. The OBIEs also feature sector-specific awards in brand categories such as Film & Media, Food & Beverage,Public Service & Nonprofits, Direct to Consumer, and Fashion & LuxuryGoods. Format categories also include Billboards, Street Furniture, Transit,Place-Based OOH, and Combined Multi-OOH Formats.
Nominations will be accepted through December 30, 2022. To learn more about the OBIE Awards and submissions, please click here.
Follow DailyDOOH