Adrian J Cotterill, Editor-in-Chief
Invenda Group AG develops software and hardware for automated retail and runs a network of state-of-the-art vending machines in Germany, the Netherlands and the UK
These are equipped with 46- or 49-inch screens which can now be booked programmatically by advertisers via One Tech Group’s SSP1. One Tech Group claims to operate the largest independent DOOH supply-side platform in the DACH region and enables access to high-reaching and wide-ranging inventories for programmatic DooH-bookings.
For the launch of this partnership, Invenda’s inventory in Germany, the Netherlands and the United Kingdom was connected to SSP1 and is immediately bookable via Deals as well as Private and Open Auction for advertisers or their DSP partners. Screens provided by Invenda in the US and the United Arab Emirates will follow in the near future.
Daniel Siegmund, founder and managing director of One Tech Group told us “The offering that Invenda provides to advertisers is unique: the screens are directly integrated into the POS and are at the same time located at various locations that are frequented by diverse target groups. We are pleased that we can now make these exciting opportunities available to advertisers via the programmatic booking route and also expand our international inventory once again.”
The available vending machines are located in Germany in gyms, in the Netherlands in tram stations, leisure and sport centres and gas stations, and in the UK in universities as well as in retail and sports centres. In total, advertisers can generate more than ten million contacts per month via the newly connected inventory.
Francesca Meloni, DOOH advertising director at Invenda said “The programmatic commercialisation of the advertising space on our vending machines is an important step. We are disrupting the vending market, creating the first vending media network with touch screens that allows us to create engagement and brand awareness. What we offer is unique – an abundance of (GDPR-compliant) location and transactional data, prime locations, and the possibility of targeted audience marketing directly at the point of sale.”.
SSP1 provides access to a broad portfolio of touchpoints via demand-side-platforms (DSPs), including airports, highway, mall, POS, public transportation and healthcare channels amongst others.
Founded in 2017 by CEO Jon Brezinski, Invenda Group AG specializes in the development of software and hardware for automated retail, including smart vending machines, fridges, and micro-market kiosks with enhanced AI and big data features. Invenda’s customers include Mars Wrigley, Coca-Cola, Valora, and Selecta.
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