Outsmart, the trade body for the UK Out of Home advertising industry reports that OOH advertising revenue for the third quarter of 2022 was GBP 306m, an increase of +13% compared to the same period last year.
Justin Cochrane, Chair of Outsmart, told us “Despite wider economic challenges, Out of Home continues to offer the trust and creative flexibility that advertisers demand.”
The figures, collated by PwC, reveal Digital Out of Home’s share of revenue remains static at 64% in Q3 2022, significantly higher than the pre-pandemic share (53% for 2019), and that Q3 revenue growth was evenly distributed between Digital and Classic, at 13% each.
Visit the Outsmart website here to download a detailed breakdown of OOH revenue figures.
Follow DailyDOOH